At Apexon, Leila pioneered a marketing-as-a-service approach where she harnessed the marketing expertise of the team she has built to deliver value to the customer and give them another reason to choose to work with Apexon. That has included the creation of a multiple award-winning YouTube channel – DTV, where she interviews customers, partners and other luminaries to profile their thought leadership and digital expertise.
She oversees Apexon’s global branding and communications, covering everything from market positioning, awareness-building and employer branding through to demand generation initiatives.
Prior to Apexon, she headed marketing at Cumulus Networks where she helped launch the company and define its position in the emerging software-defined networking market. Before that, she was VP Marketing at DeviceAnywhere, a pioneer in mobile application development and testing. There she helped establish DeviceAnywhere’s category leadership and subsequent acquisition by Keynote Systems. Additionally, she has held key roles at emerging technology companies Virtual Iron (acquired by Oracle) and PanGo Networks (acquired by InnerWireless).
She regularly speaks at events and has received industry recognition for leadership, marketing best practices and mentoring of female leaders. She was recognized as a Woman of Influence by Silicon Valley Business Journal in 2020.
She holds a BA in Communications from the University of Massachusetts, Amherst.