5 Connected Loyalty Best Practices to Improve Customer Retention
From the early days of cutout coupons on packaged boxes to today’s sophisticated digital programs, loyalty has been a critical part of business success. Indeed, the time-honored...
Retail
Open API Ecosystem for Retail Industry Leader
THE BRIEF Our client was unable to accommodate complex retail industry needs due to the rigidity of their enterprise architecture. The client recognized that in order to be a...
APIs in Retail Part 1 – What are Retail APIs and How do They Affect Me?
There is a lot of buzz around “APIs” but what are they exactly? An API, which stands for application programming interface, is meant to integrate two software components...
Toys ‘R’ Us: Digitally Disrupted
Toys ‘R’ Us has filed for Chapter 11 bankruptcy in the US and Canada. A retail institution, a toy emporium, a troubled incumbent – Toys ‘R’ Us has been called many...
Putting Digital to Work in Retail
What influences a customer’s shopping experience? Retailers are only too aware of how much shopping habits have changed and continue to morph. Digital media and digital...
Gift Cards in Retail Industry and Testing Challenges-II
In the last session I provided an overview of the gift cards industry. In this blog, I am planning to share more in-depth details for actual testing of gift cards system. Gift...
