UI/UX Feature Spotlight: Should You Design for Dark Mode?
Darth Vader would have us believe that the “dark side” is the superior side. However, for those of us non-Sith members, the question as to whether dark mode really provides a...
User experience (UX) is all about understanding the needs of the user and providing solutions in the digital products we design that directly address the issues they are facing....
As a designer, every choice I make will impact users. And those designs will either lower or raise barriers for usage. Font size, color combinations, interactivity, use of...
Usability testing lays the foundation for building a successful product. Conducting a user test is a great way to obtain feedback, validate ideas, and/or confirm the need to...
If you’re in e-commerce, it’s likely you’re facing a cart crisis. In 2021, reports revealed the cart abandonment rate was nearly 70%. E-commerce brands lose on average $18...
Today’s savvy digital citizens have very high expectations. According to a study by Salesforce: 84% of customers consider the user experience of a company’s digital...
As companies continue their digital transformation journey, there is an increased appreciation for digitalization as a business optimization strategy. Often, the goals that have...
No company would survive without its customers. If that sounds glaringly obvious, then I have your attention. A recurring problem in today’s society, however, is that...
After a year in which the return to pre-pandemic normality was often tantalizingly within reach, digital adoption continued to accelerate in ways we never could have predicted two...
This blog, co-written with Richard Alvarez (UX Practice Lead, Apexon), draws on their joint experience in the Customer Experience environments. Digital transformation is no...
This blog, co-written with Richard Alvarez (UX Practice Lead, Apexon), draws on their joint experience in the CX and UX environments. Ask the average person if the customer...
Just a few decades ago, the idea that you could make a phone call to someone on the other side of the world using a flat electronic device that sat in your pocket was pure science...
The principles of great user experience (UX) have been around for some time. Are things really so different when it comes to connected product UX? Yes and no. The concept of...
Digital Transformation is a term we’ve been hearing a lot of as of late, but what is it really? Simply put, Digital Transformation is the process through which digital...