Elevate Your Brand with Inclusive Design
As a designer, every choice I make will impact users. And those designs will either lower or raise barriers for usage. Font size, color combinations, interactivity, use of...
Usability testing lays the foundation for building a successful product. Conducting a user test is a great way to obtain feedback, validate ideas, and/or confirm the need to...
If you’re in e-commerce, it’s likely you’re facing a cart crisis. In 2021, reports revealed the cart abandonment rate was nearly 70%. E-commerce brands lose on average $18...
Today’s savvy digital citizens have very high expectations. According to a study by Salesforce: 84% of customers consider the user experience of a company’s digital...
After a year in which the return to pre-pandemic normality was often tantalizingly within reach, digital adoption continued to accelerate in ways we never could have predicted two...
This blog, co-written with Richard Alvarez (UX Practice Lead, Apexon), draws on their joint experience in the Customer Experience environments. Digital transformation is no...
This blog, co-written with Richard Alvarez (UX Practice Lead, Apexon), draws on their joint experience in the CX and UX environments. Ask the average person if the customer...
Digital Transformation is a term we’ve been hearing a lot of as of late, but what is it really? Simply put, Digital Transformation is the process through which digital...
When are you app-ready? How big does your business need to be for an app to be appropriate? Well, as the world rapidly embraces the idea of being mobile first, apps are becoming...
The mobile applications market is moving at the speed of light. While smartphones created huge ripples in form of many players and platforms to alter the ecosystem, tablets are...