1. / Global Tech Giant Exponentially Increases Customer Reach with Cloud-based Apps
Overview

Gaining a competitive advantage in the technology business depends not only on operational efficiencies but also on the capability to evoke an emotional connection with the end user. The customer wanted to connect directly with end consumers, expand reach across geographies, increase engagement, and drive end-user satisfaction. On the other hand, the customer also wanted to reduce roaming plans cost and enhance the guest experience for technology event attendees.

Problem

A root cause analysis of the customer’s problems revealed the following challenges that needed immediate attention:

  • Lack of a digital product catalog for end users 
  • Lack of offline access to product catalogs
  • Increasing costs of mobile roaming plans making it difficult to access catalogs
  • Poor engagement with technology symposium guests
Solution

Apexon developed three different applications that included:

  • Building a native cloud-based Catalog App to run on iOS devices with the following features:
    • Multilingual support in English, German, Spanish, Portuguese, and localization facility
    • Easy offline access to catalogs that can be cached on the mobile devices
    • Bookmark and annotation retention with selective page emailing
  • Developing a roaming mobile app that would: 
    • Allow users to geo-fence their location and enable/disable roaming plans with an alert mechanism 
    • Help in implementing security guidelines for data encryption
  • Building a React Native hybrid app for managing the technology symposiums with in-built features for:
    • Registration, schedule, location, directions, and feedback collection
Impact

Using agile methodology and an outcome-based delivery model, Apexon delivered significant benefits, including:

  • An exponential increase in customer reach with a multi-lingual catalog app
  • Comprehensive and complete product list for end consumers
  • Access to a user-friendly catalog
  • Easy offline access to product catalogs through mobile devices
  • On the fly sales contact/sales reference creation
  • GDPR and CCPA compliance

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