Patient Support Services (PSS) denote specialized entities within the healthcare infrastructure designed to provide comprehensive support services to patients undergoing treatment for complex, rare, and oncological conditions. These services also serve as centralized platforms facilitating seamless coordination between patients, healthcare providers, the patient’s insurance provider, specialty pharmacies, and pharmaceutical manufacturers.
Biopharmaceutical Leader with specialization in Patient Access and Reimbursement strategy and marketing including Patient Hub Support development and management for Specialty, Rare, Orphan, and Oncology products.
Expertise includes a diverse background in strategy development, access marketing, brand marketing, sales, and sales management. With over 12 years of experience in Patient Services, Eric centers solutions around patients, addressing challenges in complex therapies, and innovating affordable solutions for clients to support patients’ through their therapy journeys.
Pratik is a seasoned Salesforce Solution Architect with extensive experience in IT solution consulting and delivery. He is currently one of the leaders of the Salesforce Practice at Apexon, where he leverages his deep industry knowledge in Healthcare & Life Sciences to advise clients on technology transformation initiatives. Pratik’s expertise lies in guiding clients towards achieving operational performance improvements, process reengineering, and automation through strategic implementation of Salesforce solutions.
Pratik brings a well-rounded techno-functional skillset to the table, encompassing both the Salesforce Industry Clouds and core solutions like Service, Sales, and Marketing Cloud. Pratik is also highly credentialed with multiple Accreditations and Certifications in the Salesforce ecosystem.