Success Story High Tech

Dubai-based Asset Management Conglomerate Enhances Customer Experience & Engagement

multilingual Sitecore Digital Experience Platform (DXP) solution

This Dubai-based conglomerate had expanded horizontally and vertically to revamp its core business.

Its digital presence needed to make a strong statement to reflect its updated vision, culture, and offerings. Inter-corporate and brand communication were of paramount importance.

The company engaged with Apexon to help it revamp its online presence while creating the foundation for future growth and expansion.

The challenge

POOR ONLINE PRESENCE IMPEDES HOLISTIC GROWTH

The offline experience with the company was built on the pillars of seamlessness and convenience. The disparity between that vision and reality on the online front was hindering the company’s growth.

There were several key factors holding the company back online:

A lack of authoritative content

A lack of authoritative content online threatened their market leadership position

Cross-compatibility was missing

Cross-compatibility was missing between mobile devices, disrupting the customer journey

Stagnant pages and geographical differences

Stagnant pages and geographical differences narrowed the ability to target larger audiences

Poor page-loading speeds challenged the customer

Poor page-loading speeds challenged the customer experience further

The need for multi-language support

The need for multi-language support to support their market positioning

Site hierarchy led to an intertwined customer experience

Site hierarchy led to an intertwined customer experience map that wasn’t optimized for conversions

The Solution

MULTILINGUAL SITECORE DXP ENHANCES CUSTOMER ENGAGEMENT & STREAMLINES EXPERIENCES

Apexon started by shoring up the brand’s online capabilities with a multilingual Sitecore Digital Experience Platform (DXP). This solution implementation quickly closed the gaps between customer touchpoints and created a high-engagement digital channel.

Some of the key aspects of the solution engagement with Apexon include:

Streamlining the information architecture

Streamlining the information architecture for on-demand content authoring and modification

Building an omnichannel customer experience

Building an omnichannel customer experience model with optimal viewing scales on all devices

Adding support for both English and Arabic languages

Adding support for both English and Arabic languages, optimizing location advantages and expanding the target audience

Optimizing the platform for peak performance

Optimizing the platform for peak performance, irrelevant of site traffic, device or geography

Introducing a 24-hour interactive dial

Introducing a 24-hour interactive dial that displays location-specific retail offerings that the customer could experience

Incorporating a brand family dial

Incorporating a brand family dial to showcase all the sub-brands within their retail locations

Incorporating a CDN backend for seamless video streaming

Incorporating a CDN backend for seamless video streaming and a low-latency experience

Including a space to host presses releases

Including a space to host presses releases and other corporate communications

Outcomes

The client re-established its hold on key business segments with:

Greater traction, lead generation, and retention

Greater traction, lead generation, and retention via the online platforms

Upscale user engagement

Upscale user engagement on both desktop and mobile devices

Enhanced brand recognition

Enhanced brand recognition and recall across the digital medium

Reduced page loading time and boosted speeds

Reduced page loading time and boosted speeds