Accelerating the delivery of new digital initiatives with confidence
This tech-forward financial services company provides simple, personalized payment, lending, savings, and loyalty solutions to consumers and businesses. These include market-leading private label, co-branded, general purpose and business credit card programs, as well as digital payments.
Apexon began its strategic partnership with the company in 2019. At the time, the company was having difficulty delivering the necessary speed and agility to process and deliver high volumes of data on time for analytical models via its on-prem applications. Apexon’s scope included data strategy, data migration, and data engineering services to help create a simple, efficient platform that would reduce costs and increase revenues for the company. Apexon analyzed multiple use cases and designed and implemented a cloud-based analytical platform to meet the organization’s needs.
Tech-forward payment and lending solutions
8,000+ global associates
$3.38+ annual revenues in FY 2021
Owns and operates loyalty/reward programs for global brands
Accelerating the delivery of new digital initiatives with confidence
Creating the infrastructure and foundation to scale digital initiatives
Leveraging data and analytics to continuously improve digital delivery processes
Enable digital adoption in a quick, and agile manner
Legacy data migration
Apexon defined the data strategy and roadmap:
Build digital infrastructure and foundation for enterprises to scale
New data infrastructure
Apexon helped formalize new delivery processes across the business:
Leverage data engineering to make strategic decisions and get digital right every time
Data analytics to help predict fraud and streamline customer acquisition experiences
Apexon enabled automation to deliver trusted data and faster insights:
The company had been an early innovator and leader in providing loyalty and marketing services support. They have since repositioned and made acquisitions to add payment and lending solutions to brand marketing and SMB segment. This meant migrating data from legacy platforms to modern data platforms and enabling analytics for quicker insights and improved customer acquisition experience.
The end goal was to minimize fraud and provide trusted data and faster insights. But they faced several obstacles including:
Linear & Siloed
Development Efforts Which hampered the build process and created the need for rework in the later stages
Disparate Tools &
Methodologies Used across the organization, creating huge inefficiencies and redundancies
Lack of A Source-Code
Management System Resulting in multiple code bases, further slowing development and testing
Apexon’s engagement focused on two primary initiatives:
Enabling a Quick Pilot
Setting Up an Enterprise Data Platform
The goal was to transform the data analytics landscape to support the business transition organization-wide. At the core of the solution was a faster data curation platform that could deliver high quality data on demand and predict fraud while also providing a seamless customer experience through a self-service portal. Over 14 months, Apexon defined and executed on multiple requirements and use cases including pipeline automations, scalable architecture to transform data based on AI/ML, and a building a semantic layer for ML models.
Some of the other key deliverables included:
Building ML Models 60% of data ingested (including ~160 3rd party Brand Partner files) with history onto Azure and a semantic layer for building ML models
Analytical Platform Self-service “one-stop-shop” analytical platform for over 200 brand partners to access critical data about their sales and credit card application
Serverless Architecture A serverless architecture – compute and storage on demand, data availability at scale with core capabilities
Compliant Data Platform Enterprise grade compliant data platform delivering trusted data
Onsite-offshore Development Center Onsite-offshore development center – (USA-India/Hyderabad)
iC4 Proprietary Accelerator Leverage of Apexon’s iC4 proprietary accelerator for faster data curation
Data Engineering
Apexon re-imagined the underlying data architecture of the company’s platform. This included a scalable, cloud-based data repository and data analytics solution built on Azure and Databricks. Apexon also designed and developed a data ingestion framework with re-usable micro-services and pre-defined ingestion pipelines. In addition, Apexon designed and developed a UI-based portal for configuring and managing metadata of source, target and operational data along with the ingestion pipeline setup thus reducing the ingestion development timeline and eliminating expensive manual efforts and errors.
Data Strategy
Apexon was involved in developing a secure, cloud-based modern data platform for the company including blueprinting, implementation, and agile design and delivery to minimize risk. Apexon also worked with the company to quickly launch new initiatives and validate them through a Minimum Viable Product (MVP) approach in advance of production implementation.
Cloud Migration
Apexon proposed the migration of the company’s data assets to Azure cloud from its on-prem databases and Hadoop big-data platform. This included project definition, tool selection, execution, mitigation strategy, execution, testing, and verification. This effort enabled the company to lower infrastructure management costs while increasing database performance and resilience.
Higher Service Levels
Reduced onboarding time for new data sources from 14 days to 3 days enable clients to access data and consume the data for advanced data analytics
Increased Customer Satisfaction
The enterprise-grade, best-in-class, compliant data platform is set up with automated data management processes to deliver trusted data and faster insights to users
Increased Operational Efficiency
As data is ingested and curated from source systems, individual reusable components can be leveraged independent of one another based on the selected data ingestion design patterns
Scalable & Serverless Architecture
To support exponential growth of compute and storage