Businesses making the switch to Salesforce, the leading customer relationship management (CRM) solution, need an implementation plan that allows them to drive user adoption, improve KPIs, and realize the business benefits the Salesforce platform enables. Failure to execute your Salesforce implementation transition properly can cause serious headaches and lasting repercussions to the bottom line.
Salesforce’s own State of Sales Report notes 81% of sales representatives believe it is important to have a connected view of data across the entire customer journey.
Yet, just 49% of businesses report having a fully integrated customer engagement platform. High-performance sales teams are more than twice as likely to have these systems in place. Furthermore, the State of Sales Report also finds sales representatives spend just 36% of their time selling. Unleashing your potential to break sales records and see real growth hinges on the efficiencies a Salesforce implementation can provide for your company. Successful implementation engagements require some foresight. Starting with your end goals in mind, garnering the right executive and financial support and building a plan (Blueprint), will dramatically increase your chances of success.