The Ever-Changing Web Experience in a Multi Screen World
The web experience is under constant evolution as the shift away from desktop computers to mobile and tablet devices continues to grow. It has become important that consumers have a positive experience across all accesses environments. This new “Multi-Screen World” calls for seamless integration.
Understanding consumer behavior is key to make this exercise a positive experience. Oftentimes, one starts to read an email on their mobile device but switch to their laptop computers or tablets to respond. Online shopping is another way to exemplify this. Consumers may find an item they desire on their mobile device, but will switch to their laptop computers to purchase the item. Television consumption has evolved to become one screen amongst many that are in our personal device ecosystem. The info graphic taken from Google below exhibits this point.
As a result, consumers demand equal accessibility to both web applications and mobile applications on all platforms to meet their needs. This presents a unique challenge for enterprises. Though it may be expensive to create unique applications for each platform, failing to do so could result in a dire loss of sales. Going mobile can create benefits for enterprises however; they must study their unique consumer base to be able to deliver a seamless web experience effectively and efficiently
See the Google infographic below for an illustration of this point.