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Combining Design Thinking and Usability Testing for Superior UX

User experience (UX) is all about understanding the needs of the user and providing solutions in the digital products we design that directly address the issues they are facing....

Which Usability Test is Right for You?

Usability testing lays the foundation for building a successful product. Conducting a user test is a great way to obtain feedback, validate ideas, and/or confirm the need to...

6 UX Mistakes Causing Cart Abandonment (And How to Fix Them)

If you’re in e-commerce, it’s likely you’re facing a cart crisis. In 2021, reports revealed the cart abandonment rate was nearly 70%. E-commerce brands lose on average $18...

UX Audit: Modernizing Your App for Increased Engagement

Today’s savvy digital citizens have very high expectations. According to a study by Salesforce: 84% of customers consider the user experience of a company’s digital...

Divergent vs. Convergent: Finding the Right Balance

Understanding the UX Design Process

Global Digital Divide: UX Responsibilities in Metaverse

There’s an entire world out there that exists beyond the one in which we live, but the harsh reality is not everyone will have access to it. As UX designers, it’s our...

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