In this age of mobiles, where everyone is using a smartphone or a tablet device, it has become increasingly difficult for companies to ignore mobile as a platform to present their information. Many companies would find themselves in a development dilemma of “to app or not to app”.

While mobile comes across as a very tempting platform to further one’s business interests. Yet there are downsides that nearsighted companies fail to see when they first begin to jump headfirst into app development. Therefore, it is very critical for companies to assess its readiness to address the opportunities and challenges of mobility  to make the right overall decision.

In this blog I would like to share an info-graphic from MDG Advertising that lays out the various considerations when making this crucial decision. Take a look.