Digital solutions to enhance the user experience & help brands scale
E-Commerce businesses face growing competition, shrinking margins, and challenges of customer retention.
The problems are sophisticated, but so too are the technologies available to overcome them. Success requires carefully crafted digital engagement strategies that can provide tailored shopping experiences with dynamic pricing and promotions that keep customers coming back.
By harnessing their own data, e-commerce businesses can significantly improve the experience for customers, boosting their loyalty while improving the bottom line.
Apexon is a digitally native company that is helping E-Commerce and D2C companies across the globe rethink their business processes, modernize customer engagement, and leverage digital technology and data-driven insights to create a sustainable competitive advantage. Our combination of technical expertise and software accelerators enable our clients to deliver new digital services to market faster and more efficiently with the highest possible service levels.
1200+ Digital
Engineers
Headquartered
in Silicon Valley
Additional Locations:
New York, London and India
Backed by Goldman Sachs
& Everstone Capital
Digital has accelerated the capture of valuable customer data, but without the right strategy and technology, it cannot be leveraged to its full potential. Leading companies in this space have realized the shortcomings of Customer Relationship Management (CRM) and Data Management Platforms (DMP’s) and – in order to stay relevant – have to migrate from traditional CRM and DMP systems to Customer Data Platforms (CDP’s).
The next generation of digital natives, Gen Zers, are influencing markets at an increasing rate as they transition into consumers and workers. Their expectations for the customer experience are greater and they have no in-built loyalty to the brands that are popular with their parents. But if the experience is right for them, brands can see skyrocketing success as they are shared among their network (exemplified by companies like TikTok).
Many organizations find it difficult to adapt quickly to changing customer needs, which can be damaging or even fatal to their revenue. Having digital at the core rather than as a support function helps organizations stay relevant, meet any shift in business and better penetrate their target markets.
Interacting with the customer across multiple channels is now the norm. This poses the challenge of designing a seamless experience for customers across all touchpoints. Designing the right service journeys for the right devices, optimizing and connecting individual touchpoints, and employing the right technology at the core all help to achieve the right omni-channel experience.
Consumers now have an abundance of similar options which are just a Google search or an app store search away. If this vast choice is combined with an inconsistent or uninspiring customer experience, it will remain difficult to retain customers. More thought needs to be given to an effective digital strategy to retain and engage customers, which requires a well-informed digital strategy powered by the engineering expertise to build contextual and personalized rewards and loyalty programs, gamification, community building, and effective loyalty programs.
Simple personalization such as putting customer names in emails does not move the needle anymore. Younger generations expect that brands understand them at a deeper level. By leveraging AI and big data captured in online and offline channels – a hyper-personalized experience for customers can be created to build a stronger, longer-lasting and profitable relationship.
MarTech
Personalized an omni-channel experience based on customer profiling and dynamic segmentation.
Rewards & Loyalty Platform
Designed and developed customer-centric 360-degree rewards & loyalty platform in the travel and lifestyle sector.
Platform Engineering, SAP Update and migration
Powered the leading ​​in-store and online retailer of cosmetic goods​ with the right​ leading Digital strategy and QA.​
SCustom-built Community Platform
Developed digital community platform to help engage members to stick to healthy habits, weight loss, maintenance, fitness, and positive mindset.
Customer Engagement Platform
Enabled hyper-personalized engagement platform improving customer focus for their direct-to-consumer e-commerce model.
Apexon is a Bronze Solution Partner
Helping organizations by providing end-to-end UI/UX services for Adobe from strategy and design to deployment, testing and support; incorporating the latest digital tech including Voice/Chatbots, adaptive interfaces, AR/VR and Bluetooth connectivity.
