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3 Ways to Improve Your Mobile Strategy This Year

With the boom in enterprise mobility, it has become very important for organizations to re-evaluate their mobile strategy. Below are some key suggestions for organizations budgeting mobility in for 2014.

Establishing a Mobile Centre of Excellence

There is a great need for alignment and agility, development requirements, accountability and measurement within organizations. To overcome these challenges organizations should establish a mobile center of excellence (mCoE). This means creating a centralized strategy, governance and set of standards from both technological and organizational perspective to facilitate a scalable strategic enterprise mobility program.  The end goal of mCoE is to have everyone in the company on board with the overall mobile strategy. This not only will reduce duplicate work, but also help organizations prioritize mobility projects increase accountability and measurement, share best practices and resources.

Investing in UX Research

User experience research is an integral part of the entire mobile strategy from idea conception to product delivery. It not only helps understand users and their needs but it also helps in reaching new conclusions, establish facts and find problems. Organizations will save valuable time and money by avoiding back and forth to fix mistakes.

Finding the Right Industry Expertise

Mobile Strategy is not just about creating an app. It is about ensuring that you communicate, empower and engage effectively. This involves assessing all possible options to build THE right solution for your business needs and for your user ecosystem — customers, partners, employees and suppliers. Therefore, it is very important to find a partner who understands the mobile scape and your industry pain points. Industry experts can engage deeply to understand your market and your needs, and provide actionable steps towards your mobile success.

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