Select

Time To Go Mobile For Media & Entertainment Companies

Time To Go Mobile For Media & Entertainment Companies

The proliferation of mobile devices and increased consumer adoption of innovative technology advancements has led to what I call a techtonic shift in the way users now access, select, share, and consume media. The list of key trends below indicate, the need for media and entertainment companies to go mobile.

Trend 1: Consumers want to access content on any device anywhere

Consumers have adopted to a multiplatform media consumption and are expecting high-quality user-experience no matter how it is being accessed. Mobile devices are one of the most used for accessing such content. This is a great opportunity for media and entertainment companies to deliver their content to an ever-expanding variety of form factors and venues. Going mobile can not only help make location-based content but also extend the brand from the content to related product offerings.

Trend 2: Consumers are accessing media across multiple channels

Today consumers are not subjected to sit at home to watch television programs. Rather consumers now view and actively engage themselves with the content being delivered without regard to the medium, or channel delivering it. Mobile offers a great platform and innovative technologies to help media and entertainment companies utilize their content in new ways and reach out to today’s audience. In no time mobile will break traditional barriers to consumption of content and drive broadcast forward. M&E companies should extend their brands, content and audience engagement across multiple channels including social media through mobile.

Trend 3: Media and Entertainment business has increasingly globalized

With more and more productions being shot in different locations and content being delivered outside the traditional network model, there is an increased pressure on media and entertainment companies (specially broadcast networks) to avoid erosion of revenue. Mobile provides an apt delivery platform to help these companies to tap new revenue streams for their content.

Trend 4: Infrastructure like Cloud help in easy delivery of content

Media and Entertainment companies require heavy bandwidth for distribution and storage capacity. But infrastructures like Cloud, can now help these companies to deliver content over these critical platforms like mobile easily and more efficiently.

Mobile technology and innovative advancements in the same will only continue to accelerate. Media and entertainment companies need to ensure they provide the best content and an engaging experience — all on the target audience’s platform of choice (Mobile). This will ensure their business is set and prepared to reach the next generation of consumer within the next five to ten years.

Interested in our Testing Services?

Contact Apexon +1 408-727-1100

By submitting this form, you agree that you have read and understand Apexon’s Terms and Conditions. You can opt-out of communications at any time. We respect your privacy.

By submitting this form, you agree that you have read and understand Apexon’s Terms and Conditions. You can opt-out of communications at any time. We respect your privacy.

Other stories you may enjoy...

One Year In: Technology Success Stories from the Pandemic

This time last year, US companies were forced to face a new and unsettling reality: business as usual was no longer an option. I wrote then about how businesses could shift their...

Healthcare Apps and the Need for Security

One of the most exciting areas in tech right now promises to be “the most personal” ever. A key aspect of making wearable devices like the Apple Watch personal is through...

Developing an App for the 2020 General Election?

Here is a thought: With the UK General Election having just finished, could the next one in 2020 be the first to use a mobile app to allow people to vote? The polling...