The proliferation of mobile devices and increased consumer adoption of innovative technology advancements has led to what I call a techtonic shift in the way users now access, select, share, and consume media. The list of key trends below indicate, the need for media and entertainment companies to go mobile.
Trend 1: Consumers want to access content on any device anywhere
Consumers have adopted to a multiplatform media consumption and are expecting high-quality user-experience no matter how it is being accessed. Mobile devices are one of the most used for accessing such content. This is a great opportunity for media and entertainment companies to deliver their content to an ever-expanding variety of form factors and venues. Going mobile can not only help make location-based content but also extend the brand from the content to related product offerings.
Trend 2: Consumers are accessing media across multiple channels
Today consumers are not subjected to sit at home to watch television programs. Rather consumers now view and actively engage themselves with the content being delivered without regard to the medium, or channel delivering it. Mobile offers a great platform and innovative technologies to help media and entertainment companies utilize their content in new ways and reach out to today’s audience. In no time mobile will break traditional barriers to consumption of content and drive broadcast forward. M&E companies should extend their brands, content and audience engagement across multiple channels including social media through mobile.
Trend 3: Media and Entertainment business has increasingly globalized
With more and more productions being shot in different locations and content being delivered outside the traditional network model, there is an increased pressure on media and entertainment companies (specially broadcast networks) to avoid erosion of revenue. Mobile provides an apt delivery platform to help these companies to tap new revenue streams for their content.
Trend 4: Infrastructure like Cloud help in easy delivery of content
Media and Entertainment companies require heavy bandwidth for distribution and storage capacity. But infrastructures like Cloud, can now help these companies to deliver content over these critical platforms like mobile easily and more efficiently.
Mobile technology and innovative advancements in the same will only continue to accelerate. Media and entertainment companies need to ensure they provide the best content and an engaging experience — all on the target audience’s platform of choice (Mobile). This will ensure their business is set and prepared to reach the next generation of consumer within the next five to ten years.
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