Senior E-Commerce Conversion Rate Optimization (CRO) Specialist

About Apexon:

Apexon is an AI-first technology services firm that engineers intelligent enterprises. Our interconnected disciplines of Domain & Strategy, Cognitive Architecture, and Harness Engineering guide every engagement, helping clients deliver meaningful business outcomes while applying collective intelligence to confidently scale from early AI strategies to enterprise-grade production systems. For over three decades, we have helped organizations by leveraging our deep and practical expertise in Artificial Intelligence, Data & Analytics, Digital Engineering, and Experience, combined with our industry knowledge across Banking & Financial Services, Healthcare and Life Sciences to create lasting business value. Apexon is backed by Goldman Sachs Asset Management and Everstone Capital.

E-Commerce Conversion Optimisation Specialist (Shopify, Canada)

Role Overview

We are seeking an E-Commerce Conversion Optimisation Specialist to improve conversion performance for a Canadian Shopify store that consistently converts below its U.S. counterpart. This is primarily a commercial and customer-experience role rather than a traditional IT position. The specialist will analyze the end-to-end Canadian customer journey, identify points of friction and abandonment, correct analytics and tracking issues, and lead a structured experimentation program focused on improving conversion rate and revenue per visitor. The ideal candidate combines strong direct-to-consumer e-commerce expertise with hands-on experience in Shopify, funnel analytics, conversion rate optimization, A/B testing, and e-commerce UX.

Key Responsibilities

• Analyze the end-to-end e-commerce funnel to identify where Canadian shoppers abandon or experience friction in the customer journey.
• Compare customer behavior and conversion performance across the Canadian and U.S. Shopify storefronts to identify meaningful performance gaps.
• Review, validate, and correct analytics, campaign tracking, pixels, and conversion-tracking configurations.
• Diagnose and resolve site, Shopify theme, browser, device, and performance-related issues that affect conversion.
• Develop and manage a structured conversion rate optimization and A/B testing roadmap.
• Formulate hypotheses, define success metrics, prioritize tests, and evaluate experiment results.
• Improve the usability and customer experience of product, collection, cart, and checkout pages.
• Use quantitative analytics and customer-behavior insights to recommend conversion improvements.
• Monitor and report the impact of implemented changes on conversion rate, revenue per visitor, and related e-commerce performance indicators.
• Partner with marketing, design, e-commerce, and other stakeholders to prioritize and implement improvements.
• Translate analytical findings into clear, commercially focused recommendations and measurable actions.

Mandatory Skills Required

• 5+ years of direct-to-consumer e-commerce experience.
• Demonstrated success in improving e-commerce conversion performance.
• Strong experience with: E-commerce funnel analysis, Conversion rate optimization, A/B and multivariate testing, Analytics and conversion-tracking implementation, Customer-behavior analysis and Campaign tracking using UTMs
• Hands-on experience improving UX/UI across: Product detail pages, Collection or category pages, Cart experiences, Checkout journeys and Strong working knowledge of Shopify.
• Ability to diagnose Shopify theme and site-performance issues across browsers and devices.
• Experience with Liquid themes and Shopify Markets.
• Proficiency with Google Analytics 4 and Google Tag Manager.
• Experience with Microsoft Clarity or Hotjar.
• Working knowledge of Meta Pixel and Conversions API.
• Experience using an experimentation platform such as VWO, Convert, or Optimizely.
• Ability to measure and communicate the commercial impact of changes using conversion rate, revenue per visitor, and related performance metrics.
• Strong cross-functional collaboration skills, with the ability to work effectively with marketing, design, and e-commerce stakeholders.

Core Technologies

• Shopify; Shopify Plus experience is preferred.
• Liquid themes and Shopify Markets
• Google Analytics 4 (GA4)
• Google Tag Manager
• Microsoft Clarity or Hotjar
• Meta Pixel and Conversions API
• Campaign tracking using UTMs
• VWO, Convert, or Optimizely
• Figma

Nice to Have Skills

• Shopify Plus experience.
• Experience in beauty, skincare, or wellness e-commerce.
• Working knowledge of Figma.
• Google Analytics certification.
• CXL Conversion Optimization certification or training.
• Nielsen Norman Group UX certification or training.
• Shopify Partner credentials.

Preferred Experience

Familiarity with Canadian requirements, including French-language and Quebec considerations, is a plus.

Our Commitment to Diversity & Inclusion:

Did you know that Apexon has been Certified™ by Great Place To Work®, the global authority on workplace culture, in each of the four regions in which it operates: USA (for the seventh time in 2026), India (for the tenth consecutive time in 2026), the UK(for the fourth time in 2026) and Mexico (for the second time in 2026). Apexon is committed to being an equal opportunity employer and promoting diversity in the workplace. We take affirmative action to ensure equal employment opportunity for all qualified individuals. Apexon strictly prohibits discrimination and harassment of any kind and provides equal employment opportunities to employees and applicants without regard to gender, race, color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. You can read about our Job Applicant Privacy policy here Job Applicant Privacy Policy (apexon.com)

Our Commitment to Environment:

Actively contribute to Apexon's commitment to environmental responsibility by following sustainable practices and supporting ESG initiatives.

Our Perks and Benefits:

Our benefits and rewards program has been thoughtfully designed to recognize your skills and contributions, elevate your learning/upskilling experience and provide care and support for you and your loved ones. As an Apexon Associate, you get continuous skill-based development, opportunities for career advancement, and access to comprehensive health and well-being benefits and assistance.

We also offer:

• Group Health Insurance covering family of 4
• Term Insurance and Accident Insurance
• Paid Holidays & Earned Leaves
• Paid Parental Leave
• Learning & Career Development
• Employee Wellness

Job Location :

Pune, India