Select

App Store/App Market Challenges – Quality and Quantity of Apps – Part 1

Millions of apps, billions of downloads, thousands of mobile devices, hundreds of app stores/app markets/app shops (or whatever you may want to call them )— Everyone is talking about only the numbers. Of course, quantity is important, but what about the quality?

Until now, the app stores’ focus has been on lowering the barriers to entry for developers, so that they can stock their stores with a large number of apps. Quantity has been one of the major differentiators (at least, they’d like to think) and focus for these app stores.  The result: reports of security and privacy breaches; wasted dollars; apps that work on some devices, but not yours; apps buried under million other apps; all leading to customer dissatisfaction and frustration.

‘Some’ app stores have realized that they need to shift their focus to quality in order to retain their customers and differentiate themselves from hundreds of other app stores coming up every day. However, as they do so, they have a quite a few challenges facing them. In this series of blog, I will cover some of these challenges.

The first and the most fundamental challenge is defining and establishing a comprehensive app verification/certification program.  Developing a certification program that not only attracts app developers, but also delivers quality and reliability to end users, could be a daunting task. While you want to lower the barriers to entry for developers and make the life simpler, you do not want them to be complacent about the quality of apps that they submit to your app store.

The first step towards developing a certification program is to evaluate your current testing and certification program (if you have one J) and ask yourself some simple questions: Do the apps that reach the end users meet the app store quality standards? Is my process optimized, am I leveraging automation? Do I have adequate device coverage? What is competition doing? Have we explored the certification solutions, tools and vendors out there? Answers to these questions will form the foundation for developing a robust and cost-effective certification program.

Following figure represents some of the challenges that I will be talking about in the subsequent blogs.

At Apexon, we have been working with several app stores to define and execute their certification programs. After understanding and evaluating various challenges that app stores face, we have developed an Advanced Certification Engine( IS-ACE), which will help app stores take advantage of out of the box frameworks and tools. You can email us at info [at] apexon.com or directly contact me at Durgesh.kaushik [at] apexon.com for information on ACE or our certification program.

 

Interested in our Analysts Services?

Contact Apexon +1 408-727-1100

By submitting this form, you agree that you have read and understand Apexon’s Terms and Conditions. You can opt-out of communications at any time. We respect your privacy.

By submitting this form, you agree that you have read and understand Apexon’s Terms and Conditions. You can opt-out of communications at any time. We respect your privacy.

Other stories you may enjoy...

One Year In: Technology Success Stories from the Pandemic

This time last year, US companies were forced to face a new and unsettling reality: business as usual was no longer an option. I wrote then about how businesses could shift their...

Apexon Brings Digital Transformation Services to UK Public Sector

Apexon has once again been accepted as a preferred supplier to the UK government’s cloud services procurement framework, G Cloud 11. This initiative is part of the UK...

Healthcare Apps and the Need for Security

One of the most exciting areas in tech right now promises to be “the most personal” ever. A key aspect of making wearable devices like the Apple Watch personal is through...