On October 14th, 2012, Austrian-based Red Bull managed to pull off the biggest experiential marketing stunt on record, Red Bull Stratos. The energy drink company sent daredevil skydiver, Felix Baumgartner, into the edge of space to freefall from a small capsule tethered to a helium balloon 24 miles above the earth. This incredible stunt took years to plan but drew in an impressive audience of eight million viewers on YouTube.
Red Bull is notorious for sponsoring extreme sporting events, but the Stratos catapulted the brand to soaring heights. And through this extraordinary World Record event, they managed to tick every experiential marketing principle off the list. What makes this groundbreaking freefall attempt even more incredible is that the entire experience was delivered digitally, leaving the viewer not only in awe of Felix’s near-space encounter but also emotionally engaged to the brand.
Today’s remotely dispersed population is starving for personalized attention. People want to be engaged and need to feel connected to a brand before becoming a loyal customer.
This white paper will offer a new perspective on how to not only create experiential marketing campaigns but also how to make them personalized interactions.