Digital experience monitoring solutions

the challenge

Disconnected Customer Experiences Lead to Misinformed CX Strategies

Enhancing the customer experience and driving a more customer-centric strategy is a priority for every business, but the existing means of monitoring those experiences are disconnected. The disparate data gathered through user-related metrics, IT systems, and application data do not provide an accurate or holistic view of customers’ changing preferences. This makes it difficult for decision-makers to drive long-term strategy.

Customer experience monitoring solutions

What we do


CXWatch leverages advanced ML and data analytics tools to integrate data from all customer touchpoints to provide a comprehensive understanding of the customer experience. By closely monitoring the customer journey, CXWatch highlights key patterns and trends in CX metrics, helps determine the most important factors in customer satisfaction, and provides valuable suggestions to improve the customer experience at every touchpoint. These insights also help improve share of wallet, attract new customers, and boost marketing effectiveness.


Actionable Analysis for a Holistic CX Strategy

CXWatch adds value at every stage of the customer’s journey with insights gained through analysis of data from multiple sources. As a result, organizations are able to:

Retain existing customers at a lower cost
Retain existing customers at a lower cost

Increase revenue from existing customers
Increase revenue from existing customers

Boost marketing effectiveness
Boost marketing effectiveness

Increase profit margins and ROI
Increase profit margins and ROI

Acquire more potential customers and increase market share
Acquire more potential customers and increase market share

Our approach

Collecting and Integrating Data at Every Touchpoint

CXWatch leverages data collected at every digital touchpoint to redefine how a business attracts, nurtures, and retains customers over time.


Key capabilities include:


Monitor cx indicators to spot patterns and trends

Monitor CX Indicators to Spot Patterns and Trends

Monitors trends in NPS/CSAT scores, assess the highest frequency pain points in the customer journey, and track the volume of customer support requirements. CXWatch also simultaneously measures the support satisfaction rate change across channels to identify key focus areas for improvements.

Identify key drivers of customer experience

Identify Key Drivers of Customer Experience

Analyze and predict the elements impacting specific businesses’ NPS/CSAT scores. CXWatch identifies the impact of focusing on key drivers, decisions that can improve consumer sentiment on social media, and the key influencers in customer satisfaction.

Gain actionable recommendations for cx improvement

Gain Actionable Recommendations for CX Improvement

CXWatch guides proactive steps through insights into the most crucial aspect of the customer interaction. It provides information regarding customers that may be at risk of leaving, the features of certain products that may need immediate attention, as well as the impact of social posts on the customer’s experience.

CXWatch in Action

Post-Sale Survey Analysis for FSI

CXWatch helps the FSI industry analyze post-sales surveys to identify key drivers behind customer choice, expectations, and satisfaction levels to create products that align perfectly with future customer needs.

Customer Support Analysis and Recommendations for the Tech Industry

CXWatch helps the technology industry with in-depth analysis of call and chat logs on various customer support channels to identify key pain points and frequently-occuring issues affecting the customer experience.

Predict Future Customer Value for the Healthcare Industry

CXWatch has a built-in customer LTV model that can determine their future value with high accuracy based on satisfaction levels. It can also identify the issues faced by the patient at different stages and recommend action.

Sentiment Analysis on Social Media for TMT

CXWatch can gauge customers’ preferences based on their social media interactions with advanced sentiment analysis, helping the TMT industry determine the key influencers driving consumer demands.