A core focus of the InterMiles program was expanding its mobile presence. The existing mobile capability was minimal, and relied almost entirely on mobile web, significantly limiting the experience for members. The company realized this was a huge gap for its on-the-go travelers looking for easy, anytime access to track their reward status and incentives.
As the company planned the brand re-launch of InterMiles in 2019, it turned to Apexon to design and develop a world-class mobile experience for its loyalty program members and help reposition it as a digital innovator in the travel and lifestyle space. Its goals were to create a seamless, multi-channel experience by adding a mobile app to its existing web and mobile web presence. It could then use this platform to expand its member base by taking the rewards program beyond airline rewards and continuously onboarding new partners.