Success Story Data & Analytics

Modern Data Infrastructure Provides New Consumer Insights for global alcoholic beverage company

Our client is a global alcoholic beverage company based in Chicago that specializes in creative beverages that capture emerging consumer trends.

The company’s rapid growth created a need to add expert resources to reassess market opportunity and gain a better understanding of emerging consumer behavior and trends.

The company partnered with Infostretch to create a custom cloud data architecture equipped to tackle its market research goals quickly and efficiently.

  • client is a global alcoholic beverage company

    Established in 2005

  • Presence in over 40 countries

    Presence in over 40 countries

  • 250+ employees worldwide

    250+ employees worldwide

  • A portfolio of brands that includes variety of spirits and beers

    A portfolio of brands that includes variety of spirits and beers

the Results

Key Outcomes

Dramatic increase in mobile use
Modern Data Infrastructure
& Actionable Insights

The modernized data infrastructure quickly integrates relevant internal and third-party data

Predictive Analytics Driving New Strategic Initiatives
Predictive Analytics Driving
New Strategic Initiatives

Drive sales, investment in successful initiatives, and set strategic direction for new projects

Increased Product Sales Addressing New Consumer Need
Increased Product Sales
Addressing New Consumer Need

As a result of intelligent and rapid reporting of consumer behavior

Our methodology

how
we did it

Infostretch works with companies across the digital lifecycle.

Go Digital
Go Digital

Accelerating the delivery of new digital initiatives with confidence

Be digital
Be digital

Creating the infrastructure and foundation to scale digital initiatives

Evolve Digital
Evolve Digital

Leveraging data and analytics to continuously improve digital delivery processes

The challenge

Dispersed Data Assets Requiring Manual Processes, Limited Insights

The company’s existing process and data infrastructure required its analysts to manually consolidate different data assets from its sales systems and market research firms. They had to import data from each system and clean and standardize its structure. This slowed the process considerably, increasing the cost and preventing the company from gaining a lot of meaningful insights that existed in the date.

The Solution

A Cost-Effective, Modern Data Infrastructure

Infostretch worked with the company, engaging different stakeholders across the business in brainstorming sessions to understand their goals and identify the pain points stemming from their existing systems. This analysis allowed the team to focus on curated solutions that would directly address each group’s specific problem areas while also providing the organization with a holistic solution that could scale for the future.

Infostretch built a cloud data solution that centralized the company’s data, provided the company with new, modern reporting tools, and launched the company on its data-driven journey. Some of the specific results include:

The ability to generate actionable insights

The ability to generate actionable insights The modernized data infrastructure quickly integrates relevant internal and third-party data

Predictive analytics

Predictive analytics Drive sales, investment in successful initiatives, and set strategic direction for new projects

Increased sales

Increased sales As a result of intelligent and rapid reporting of consumer behavior

Some of the highlights of the Infostretch engagement include:

Migrating the company’s data to a cloud warehouse

Migrating the company’s data to a cloud warehouse

Pipelines continue to update the databases automatically

Made data auditable, secure, and integrated to ensure transparency, traceability, and informativity

Simplified reporting and dashboard update

Engineering the data for optimal analytics and reporting

Simplified reporting and dashboard updates – in mere seconds

Analysts can quickly summarize data and use it to confidently forecast future trends

Enabled an adaptable and scalable infrastructure

Enabling growth through an adaptable and scalable infrastructure

Data and analytics now scale seamlessly and cost-effectively alongside the company’s growth

A transparent and easy-to-use solution, easy for Phusion to adopt it as its own, and build upon