The Keys to a Successful Digital Sales Transformation
When people hear the term sales organization, they often think of individuals with the title client advisor, business development, or account executive. Some may even include cross-functional business units, like marketing, but that is generally where the conventional norm stops.
Most powerful sales teams collectively see themselves as part of a holistic team that includes members from not only sales and marketing, but operations, customer service, field service, and beyond. That is because today’s customer is being harnessed by the entire thread of a company.
This is due to the criticality of needing to build and support an extraordinary digital user experience.
Therefore, frontline sales team members are no longer just selling products or services, they are seen as trusted advisors and advocates for their company and for their clients.