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User Experience (UX) vs. Customer Experience (CX): What’s the Difference?

Servicing customers and meeting their expectations is now even more crucial. It is the customers’ perception that ultimately makes or breaks your brand. In this scenario, the...

Why CDP is the Foundation for a Customer-First Strategy

The average person may be beyond bored with the ongoing global health crisis, but there is a consensus among business leaders that the pandemic was not only a catalyst for...

Software Development: Why You Need the Right Engagement Model

Way back in 2011, Marc Andreessen authored a ground-breaking article in which he stated that “software is eating the world.” Originally published by The Wall Street Journal,...

Your Users Are Key Stakeholders, Treat Them Like It

No company would survive without its customers. If that sounds glaringly obvious, then I have your attention. A recurring problem in today’s society, however, is that...

Digital Transformation is Not Just About Technology

To the casual reader, that headline might seem to be completely at odds with the concept of digital transformation. Yes, technology is involved, it’s integral to the process and...

3 Tips to Help You Effectively Implement Scrum

As the global healthcare crisis moves closer to its second anniversary, there is a need for product development teams to understand that the so-called new normal is unlikely to...

UX/UI: Expect Major Changes in 2022 and Beyond

After a year in which the return to pre-pandemic normality was often tantalizingly within reach, digital adoption continued to accelerate in ways we never could have predicted two...