Why Codeless Salesforce Test Automation Impacts the QA Function
This blog, co-written with Jeff Pigatto, (Vice President and Global Head, Salesforce Practice, Apexon), draws on their joint experience optimizing Salesforce environments. Marc...
When Marc Andreessen made his oft-cited claim that software was eating the world a decade ago, it got thousands of developers and coders nodding in agreement. Written as part...
There are numerous reasons for Salesforce’s global position as the CRM platform of choice, but one of the most fundal is its ability to support the sales cycle at the speeds...
Salesforce sits at the center of more than 150,000 organizations. As the undisputed global leader in CRM, Salesforce’s own capabilities help businesses put customers at the...
Many marketing and sales departments live and die by their key performance indicators (KPIs). Often tracked in real time, these metrics indicate whether individual employees,...
When two companies come together in a merger or acquisition, if both have their own Salesforce org, they’ll need to figure out whether to merge one org into the other or if it...
Adopting Salesforce is more than a question of updating your sales team’s technology. It’s also a question of shifting how you think about and measure the performance of both...
If you’ve been tasked with modernizing your insurance agency’s tech stack or improving its customer outcomes, you’ve no doubt heard of Salesforce. The CRM has a dedicated...
One of the things that makes Salesforce such a powerful tool is that it’s constantly evolving. Salesforce adds new features regularly and updates the platform itself three times...
This is the second installment in our two-part series on how different types of Salesforce Architects add value to the Salesforce implementation process. Our last blog post...
At its best, Salesforce is a powerful tool that strengthens customer relationships, boosts productivity, and improves collaboration within a company. However, you may not...
Salesforce is a powerful tool that can transform an organization’s ability to serve customers. But like any tool, using it well requires knowledge and experience. Without the...