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Why Codeless Salesforce Test Automation Impacts the QA Function

This blog, co-written with Jeff Pigatto, (Vice President and Global Head, Salesforce Practice, Apexon), draws on their joint experience optimizing Salesforce environments. Marc...

Integrating Codeless Salesforce Test Automation on Cloud

When Marc Andreessen made his oft-cited claim that software was eating the world a decade ago, it got thousands of developers and coders nodding in agreement. Written as part...

Transforming the Home-Building Process for American Classic Homes

The Brief American Classic Homes was looking to optimize the home building business process and introduce cutting-edge features to improve the customer experience. Central to...

Why You Need to Integrate Automation Testing in Salesforce

There are numerous reasons for Salesforce’s global position as the CRM platform of choice, but one of the most fundal is its ability to support the sales cycle at the speeds...

Why You Can Expect Increased ROI With Salesforce Test Automation

Salesforce sits at the center of more than 150,000 organizations. As the undisputed global leader in CRM, Salesforce’s own capabilities help businesses put customers at the...

How Updating Your KPIs Can Translate to Higher Revenue

Many marketing and sales departments live and die by their key performance indicators (KPIs). Often tracked in real time, these metrics indicate whether individual employees,...

The Role of the Salesforce Architect in the Salesforce Org Merge

When two companies come together in a merger or acquisition, if both have their own Salesforce org, they’ll need to figure out whether to merge one org into the other or if it...

How to Balance Individual Sales Performance with Team Success in Salesforce

Adopting Salesforce is more than a question of updating your sales team’s technology. It’s also a question of shifting how you think about and measure the performance of both...

Empowering Development through Framework-Agnostic Component Libraries

THE BRIEF While advising an established healthcare client, Apexon discovered they were struggling to break away from the front-end framework in which their mature applications...

Salesforce for Insurance Agencies: What to Know before Taking the Leap

If you’ve been tasked with modernizing your insurance agency’s tech stack or improving its customer outcomes, you’ve no doubt heard of Salesforce. The CRM has a dedicated...

3 Practices to Ensure Your Org Is Always Ready for Salesforce Updates

One of the things that makes Salesforce such a powerful tool is that it’s constantly evolving. Salesforce adds new features regularly and updates the platform itself three times...

What Role Does a Technical Architect Play in the Implementation Process?

This is the second installment in our two-part series on how different types of Salesforce Architects add value to the Salesforce implementation process. Our last blog post...

4 Best Practices for a Strong Salesforce Center of Excellence

At its best, Salesforce is a powerful tool that strengthens customer relationships, boosts productivity, and improves collaboration within a company. However, you may not...

5 Red Flags that Your Salesforce ROI Could Be Much Higher (And What to Do About ...

Salesforce is a powerful tool that can transform an organization’s ability to serve customers. But like any tool, using it well requires knowledge and experience. Without the...