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This is the Era of Staying Connected, What’s Your Mobile Strategy?

Are you in the game?

Like it or not, your workforce is going mobile and managing this trend has not been easy. Confidential data can be accessed on mobile devices, which is not inside the company firewall. Mission critical applications can be downloaded with a click of a button to raise security concerns. Going mobile is not a matter of choice anymore when the majority of workforce is demanding easy access to information, anytime, and anywhere on their iPhones and Androids. IDC estimates that 70% of corporate data now resides on mobile devices and Forrester predicts that more than 400 million workers will go mobile by 2012; this represents 75% of the global workforce! So, you don’t want to be left behind with a negative impact to your security policies and to your overall business strategy.

What does it mean to go mobile?

To keep pace with this fast moving market, you need to understand what your overall strategic, mobility goals are. Is it improving the productivity of employees by enabling remote and easy access to information, is it making your sales organization more efficient by enabling them to access CRM solutions remotely? Based on this you can align your technologies to support objectives by creating a detailed roadmap on how you can achieve these objectives, this also means you have to plan your risks and budgets accordingly. And finally, execute, either with an in-house or an outsourced team or a combination of both.

Enterprise mobility and Apexon

Join our Director of Enterprise QA, Ashok Karania on June 26th where he co-presents a session with Forrester to talk about the need for an enterprise mobility strategy. Ashok will talk about the past, present, and future of enterprise mobility and what NASSCOM is doing to proliferate this trend in India. Ashok will also help you to understand how Apexon can help to create and execute on a mobile strategy for you based on your specific mobility goals and objectives. This session will be hosted by NASSCOM as a part of their Enterprise Mobility Initiative.

About Ashok

Ashok Karania is an entrepreneurial leader with more than 10 years of experience in sales, marketing and strategy. He is spearheading Apexon’s strategic and business development initiatives in the Enterprise Mobility world. Previously, Ashok was the MD & CEO of Magnet Technologies, where he shared the responsibility for day to day operations and led company’s strategic planning, management, organization building and marketing efforts. He is the Founder of Mobile Monday Ahmedabad, which aims to promote mobile technology, networking and knowledge-sharing. Ashok graduated from Mumbai University’s N M College with specialization in Accountancy & Computer Applications, where he was awarded the Jamnabai Narsee Shield for Best Student. He holds an MBA Degree from S P Jain and is currently pursuing his PhD from Mumbai University. He is a Self-Proclaimed Writer, Travel Freak, Voracious Reader, Film Enthusiast and Mentor!

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