Success Story High Tech

Leading Hotel/Resort Chain Delivers Modern Mobile Experience

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This globally recognized hotel and resort company wanted to provide its loyalty program members with the best experience possible by enhancing its digital services.

As the adoption of smart devices exploded in the early 2010s, demand for travel information and services on these devices skyrocketed. Company executives moved quickly to invest in mobile development to meet the need. The primary focus was on building stickier guest relationships with members of the chain’s highly successful frequent traveler program. However, those efforts were derailed by highly manual and slow software QA and testing processes which made it difficult to get these new services to market quickly enough.

A leading international resort and leisure company
More than 7000 properties in 130 countries
Maintains 30 distinct brands
Award-winning loyalty program

quality engineering and mobile app development for hotel and resort company

In 2011, the company turned to Apexon to streamline its quality engineering (QE) processes and accelerate its ability to launch new digital services. It also helped lay the foundation for the expansion of its mobile services to international markets in different languages.

the Customer
Journey

2011

2013

2015

2017

2019

2022

2011

Digital quality engineering engagement kickstarted
Mobile automation engagement kickstarted
QA strategy, methodology and processes
App testing – SPG iPhone app
Device testing – Android and iPad
Mobile web application testing

2013

Automation execution
iOS and Android mobile automation
Executed overall around 67k cases across all releases for both releases as well as test flight

2015

Mobile Keys phase 1 – successfully automated 14 mobile key without lock feature cases
iOS and Android mobile automation
Executed overall around 67k cases across all releases for both releases as well as test flight

2017

Enterprise automation CoE and governance (Aries, GraphQL, AEM) – supported content testing services build by supporting all the languages through automation

2019

App dome testing – successfully supported the build for EN-US language through automation

2022

Dashboarding – to provide testing insights while evaluating the technology stacks

the Results

Key Outcomes

Dramatic increase
in mobile use

From insignificant in 2011 to almost 50% of all online traffic

International
language support

For up to 17 languages and 11 regional brands

Faster
time-to-market

For critical new mobile apps and services: 20% improve release velocity

Unified automation
framework

Supporting multiple digital channels and enterprise applications with different device configurations (web, Aries, AEM, GraphQL, Microservices, API, mobile)

Improved
coverage

Increased coverage of automated test cases: 90% of P1 test cases of what can be automated: ~80% of overall test cases of what can be automated

Dashboards
& reports

Improved visibility with dashboards capturing key quality KPIs/metrics

Our methodology

how
we did it

Apexon works with companies across the digital lifecycle.

Go Digital

Accelerating the delivery of new digital initiatives with confidence

Be digital

Creating the infrastructure and foundation to scale digital initiatives

Evolve Digital

Leveraging data and analytics to continuously improve digital delivery processes

The challenge

To Expand mobile offerings

As the hotel chain looked to expand its mobile offerings, it ran into several challenges including:

QE Processes Slow, manual QE processes made it impossible to respond to market demand quickly enough to meet demand

WCAGS All digital services had to meet ADA web content accessibility guidelines (WCAGs) across its web and mobile channels

Global Customer Base It’s global customer base required localized content in 17 different language, putting more pressure on delivery cycles

Advanced Digital Services The company wanted to offer advanced digital services that required complex technical skills for connectivity and personalization

The Solution

Quality Engineering

Apexon deployed a Quality Engineering (QE) initiative and developed an app that accelerated the company’s ability to launch new digital services.

This dramatically streamlined mobile testing and QA processes.

Among the features included in this implementation:

With Apexon handling the streamlined mobile testing and QA processes, the client was able to focus on developing new digital services for their international audience of travelers

Test automation based on Selenium and Cucumber leveraging Apexon’s own test automation platform

Addition of a Quality Automation Framework which further accelerated new digital service deployment and reduced costsm

Unified Scripting Across Digital Platforms – The right tool for web, mobile (including native, hybrid, and mobile web), and web service test automation solutions
Federated Dashboards & Detailed Reports – Trends and root cause analysis, automated screen captures, CI integration with Jenkins
Data Driven – Run a single test case against multiple test data sets provided through CSV, XML, JSON, Microsoft Excel or your own database
Increased Collaboration with Manual Testers, Developers and Business/Project Owners – Behavior-driven and keyword-driven test authoring
Cloud Based – Supports cloud-based execution of test scripts, CI/CD pipelines
Streamlined/Structured Approach – Abstracting the technical implementation away from the operational components
Selenium Driven Automated Testing – Web, Mobile, GraphQL, AEM test automation, support to multi-lingual applications
Reusable Test Assets – Highly maintainable and repeatable tests that utilize reusable test assets, proper modularity, and semantic structure