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To Stay Ahead of the Competition, Start with Empathy

I recently outlined the difference between customer experience (CX) and user experience (UX) in a blog post on the intersection of these two domains, and it got me thinking about...

Richard Alvarez
Sep 8, 2021
Posted in Digital Experience

Everyone at Your Company Contributes to UX. Here’s How to Encourage Participat...

User experience (UX) encompasses the many ways a user enagages with a digital product – from their emotional reaction to using it to the way it affects their...

Richard Alvarez
Sep 3, 2021
Posted in Digital Experience

A Guide to Accessible Digital UX Design

Accessible UX (user-experience) design refers to design that is built to be as useful for one group as any other. Although it often refers to accessibility for people with...

Richard Alvarez
Aug 5, 2021
Posted in Digital Experience

Insurance Company Collects $800,000 in Additional Premiums Through Website Redes...

The Brief The insurance industry is highly competitive, driven by providing an exemplary digital customer experience. Successful carriers make it as simple as possible for...

Richard Alvarez
Jun 9, 2021
Posted in Digital Experience

Why Client Centricity Should Be the First Goal of an Insurance Company’s Digit...

In previous blog posts, we’ve discussed the what and how of digital transformation for insurance organizations: what the end state of your insurance company may be and how to...

Richard Alvarez
Jun 9, 2021
Posted in Digital Experience

Leading US Bank Accelerates Their Path to Digital Banking

The Brief A leading US bank approached Apexon with requirements for a large and complex UI platform that would be used to monitor and perform actions on payments as they flow...

Leila Modarres
Jun 3, 2021
Posted in Digital Experience

How the Pandemic Will Shape UX: 2021 and Beyond

The COVID-19 pandemic disrupted almost every system we rely on, drastically changing our behavior in every sphere of our lives. Companies had to adjust quickly to meet their...

Richard Alvarez
Apr 8 , 2021
Posted in Digital Experience

Decreasing Page Load Times Improves Customer Retention

THE BRIEF A large financial institution was facing frustration from customers due to slow page load times in its application. While they considered several solutions, all...

Leila Modarres
Feb 2 , 2021
Posted in Digital Experience

Elevating User Experience for The Father’s Table with Website Transformati...

THE BRIEF The Father’s Table, a privately owned nationwide dessert company, is known for their variety of cheesecakes. Today, they have expanded to provide a variety of sweet...

Richard Alvarez
Jan 26 , 2021
Posted in Digital Experience

Shared Component Library Improves Consistency and Velocity

The Brief A large financial institution was struggling to maintain consistency among applications. Designers were creating multiple variants of similar components,...

Sean McQuay
Jan 25, 2021
Posted in Digital Experience

Modernization of National Furniture Retailer’s Product Display Pages (PDP)

The Brief A national furniture retailer with more than 200 stores that specializes in affordable, modern, and customizable furniture has an incredible e-commerce website. In...

Leila Modarres
Nov 18, 2020
Posted in Digital Experience

Putting Empathy at the Core of your Business: A Customer-Centric Approach

“To emerge successfully from this global crisis, brands must build experiences that help them engage with their customers at an emotional level.”  ~Sharyn Leaver, SVP of...

Richard Alvarez
Oct 21 , 2020
Posted in Digital Experience

The Power of Journey Mapping and Unveiling of End-User Pain Points

Digital transformation is a process in itself. But what about the end-user and what they were accustomed to experiencing in the physical world that has now gone digital?...

Yilmaz Kulahoglu
Oct 12 , 2020
Posted in Digital Experience

The UX of Unified Commerce

Retailers know that to truly resonate with their customers they need to connect with them on the Web, mobile, tablet, and more and more via voice using smart speakers. We created...

Richard Alvarez
Aug 20 , 2020
Posted in Digital Experience
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